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SKY Vision College of Digital Technology & Management
5 Motor Road Wilberforce Freetown Sierra Leone
Tel: +232 73797979 | 32777999 | 32979797
info@skyvisioncollege.com
Our International education partner is 
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A Level (12 years of school education or equivalent 10 years+ 3 year Diploma from a State Board of Technical Education)
Title of Award: Diploma in Digital Marketing
Contents at a Glance Introduction
Module 1: Creating Your Digital Marketing Strategy
CHAPTER 1: Developing Your Overall Digital
CHAPTER 2: Grabbing the Attention of Your
CHAPTER 3: Discovering Your Business Model and Brand
CHAPTER 4: Deciding which Marketing Campaign to Create
CHAPTER 5: Crafting Offers That Sell
CHAPTER 6: Planning B2B Campaign Success
Module 2: Uncovering the Customer Experience
CHAPTER 1: Interacting with Customer Data
CHAPTER 2: Uncovering Buyer Personas
CHAPTER 3: Structuring the Buyer Journey
CHAPTER 4: Embracing Sales Enablement
Module 3: Dipping into Content Creation
CHAPTER 1: Creating Your Content Plan
CHAPTER 2: Reviewing Content Types
CHAPTER 3: Understanding the Customer’s Intent
CHAPTER 4: Creating Content That Tells a Story
CHAPTER 5: Defining Your Content Framework Using Processes and Systems
CHAPTER 6: Targeting Content for Your B2B Audience
Module 4: Reaching Your Millennial Audience
CHAPTER 1: Figuring Out Millennials
CHAPTER 2: Looking at the Influence of Millennials
CHAPTER 3: Pursuing a Data Strategy
CHAPTER 4: Finding Millennials on Traditional Media
CHAPTER 5: Experimenting with the Share Economy
Module 5: Implementing Channel Promotions
CHAPTER 1: Identifying Paid, Earned, Shared, and Owned Media
CHAPTER 2: Using Search Marketing
CHAPTER 3: Making Content Shareable
CHAPTER 4: Considering Email Marketing
Module 6: Connecting with Influencers
CHAPTER 1: Communicating with Influencers
CHAPTER 2: Collaborating to Win
CHAPTER 3: Engaging Influencers Using the “Three Cs”
CHAPTER 4: Succeeding with Influencer Marketing
CHAPTER 5: Getting Creative
CHAPTER 6: Working with an Agency
Module 7: Facebook Marketing
CHAPTER 1: Delving into Facebook Marketing
CHAPTER 2: Creating a Facebook Marketing Plan
CHAPTER 3: Selling Products and Services Using Facebook Offers
CHAPTER 4: Uniting Facebook with Other Social Media
CHAPTER 5: Getting into Instagram
CHAPTER 6: Promoting Advanced Customer Engagement
Module 8: Deploying Other Social Media
CHAPTER 1: Leveraging Social Media
CHAPTER 2: Working with Twitter
CHAPTER 3: Looking at YouTube
CHAPTER 4: Reviewing Pinterest
Module 9: Analyzing Data for Success
CHAPTER 1: Looking Back at Your Business Model
CHAPTER 2: Reassessing Your Strategy
CHAPTER 3: Reviewing Ongoing Improvement for B2B Marketing
CHAPTER 4: Achieving Maximum ROI
5 Motor Road Wilberforce Freetown Sierra Leone
Tel: +232 73797979 | 32777999 | 32979797
info@skyvisioncollege.com
Our International education partner is
